Having an inbuilt CRM (customer relationship management) a feature that makes sales and marketing decisions easier, with their ERP software, is a big plus. Businesses want to manage different aspects of their operations, in one robust interphase, which is the essence of the ERP software.
A leading ERP software provider, with the name “SAGE”, already has an ERP solution with an inbuilt CRM feature called (Sage Evolution).
THE BENEFITS OF INBUILT CRM
·· COMPLICATED INTEGRATION ISSUES
With a CRM builtin, the complications that come with making the ERP software and CRM solution has been eliminated. These complications can translate into the loss of hours, that could have been used for other productive tasks. Also, it saves the business cost of managing two different software.
·· BETTER USER EXPERIENCE
Users have a better experience when they don’t have to, logout and login into different software. With an inbuilt CRM in your ERP software, you can easily switch from your accounting calculations activities to managing your customers’ support issues and retention rates. This also gives the user wide access to data that can generate comprehensive reports.
· 360 INFORMATION OF CUSTOMERS
An inbuilt CRM allows you to have a complete view of your customers in a single place. You can view information about buying habits, order history, and general needs. With information like this, you can build long-lasting relationships with your customers.
More also, it breaks departmental barriers.
Conclusively, your employees might not prefer multiple software when they can get 2 solutions in 1. It can hasten their learning and adoption rates after implementation.
REFERENCE: InformationAge, ViennaAdvantage, ERPNews
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