With business management software, delivering better customer service is now easier than before. By just dragging, dropping, typing, and clicking, you can always make your customers happy.
Most businesses spend more time gaining new customers, as compared to delivering better customer service. Yeah, it is important to gain new customers, but it costs more compared to maintaining your current customer base.
Do you know after closing a deal, it is just the beginning of fruitful, long-lasting, and new referrals for your business? This can be achieved when delivering better customer service.
According to Forbes, among the reasons technological projects fail or have issues, is because of failure to address feedback from users testing/using the tech.
Top tips to give your clients better customer service.
Engage your employees
I never get tired of using one of Richard Branson’s quotes “if you take care of your employees, they will take care of your customers”. They are the ones dealing with your customers, this makes it very necessary for you to make them happy and involve them in the process.
The more you engage your employees in the whole process, the more you get inputs you never thought of because they are the ones facing the clients, you’ll get the raw factual information. Thus, ensuring you deliver better customer service and experience.
Also, giving your employees flexibility also helps.
Engage your external stakeholders
External stakeholders are suppliers, consultants, partners and so on that contribute to the success of your business. You need to treat them as extended members of your team. Because they give you resources to make you grow.
Using The Right Tool
With both your employees and external stakeholders on the same page, using the right tool i.e. business management software comes into play. There are different software out there, but you should go with the one that has the following features.
· Cloud enablement.
· Receive and manage customer queries and complaints.
· Can be used by different teams in the organization.
· Integrates different social media/complaint channels.
· Also, handles sales and marketing efforts.
NOTE: The above are suggestions from experience, but you might not go for all. In most cases, people go for CRM solutions.
The features above are geared towards making your customer support approach well-rounded. The cloud feature gives access to customer information and input data anywhere, anytime, and on any device. Another beauty of business management software is that it gives insights and reports, that can deliver better customer service.
I must also state that, using a solution that different teams/units can communicate with seamlessly. This goes a long way to keep everyone informed.
Conclusively, delivering better customer service to your clients is an ongoing process. This can be your competitive edge over your competition.
READ ALSO: 5 things clients want from their Business Management Solution provider
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